When you should you listen and when should you ignore the “gurus”? In today’s information-saturated world, it’s easy to lose yourself in the process of doing #allthethings.
Listen to my random, by eye-opening experience for tips on when to follow the masters and when to DO YOU.
So a couple months ago I was in New York City for a training event for coaches. And I’m sitting in my chair jotting down some ideas while I wait for the next session to begin when this woman walks up to me and says, “You’ve changed my life.”
Now, I had never seen this person before in my life. Never talked to her, had no clue who she was… and I don’t think she had any clue who I was either. So to have a stranger tell another stranger that I’ve changed her life was a bit of a surprise.
Then she pointed to my notebook… or I should say, my sketch pad.
You see, I don’t really do notebooks. I do sketch pads. I’ve always loved the feel of sturdy sketch paper and the open space of a blank page where I can write, doodle, and map out my ideas in a more abstract way. Give me a sketchpad and a gel pen, and I’m a super happy gal.
So this woman is pointing at my book, telling me I’ve changed her life, and I’m sitting there with the most confused look on my face. Just one giant big, “huh?”
She sits down in the chair next to me and explains: “I’ve never been a ‘write on the lines’ person,” she said. “But I always feel like I have to carry around a legal pad to these types of events, like everyone else. Seeing you here with your sketchpad and sprawled-out notes has given me permission to do the same. Thank you!”
And with that, she was gone.
It was both random and eye-opening. It made me stop and think about all the things we think we “should” do because of what we see everyone else doing. And how many of those things are as silly as thinking you have to use a certain kind of notebook to take notes?
Here’s the thing: You don’t need to follow silly rules just because you see everyone else doing them. Even if the rules aren’t “silly,” there’s no law that says you have to do something that isn’t working for you.
Sure, it’s important to learn from masters. You should follow proven PRINCIPLES and fundamental practices that give you the foundation you need to have a sustainable business…
BUT, there’s no law that says you have to post X number of times to social media or use the #bossbabe hashtag, or over-hype your marketing materials, or do webinars, or wear dresses, or discount your products because it’s Black Friday, or….
You get the point.
Because when you show up the way only YOU can show up, you automatically attract the people who are eager to do business with you.
So do you. Forget the lines. Grab the sketchpad and draw up the business that makes you come alive.