When it comes to growing your business, it ultimately comes down to numbers. The more people who see your offer (assuming it’s a good offer), the more customers you’ll get.
Listen to this Focus Friday edition where I share one simple strategy to grow your business and attract more customers.
I’m a fan of the show, “The Unbreakable Kimmy Schmidt,” and there’s a scene where Kimmy is telling her roommate Titus about the cute guy she met at the bar and about the awesome connection they had.
When Titus asks when she’s going to see him again she says, “Oh, I don’t know if I’m seeing him again. I didn’t do that part.”
To which Titus responds with, “Kimbecile, what do I always say? Get the digits! The digits!”
Likewise, I see too many business owners talking a great game, making some awesome connections, and not getting the digits… or in this case: the email address.
Whether you’re promoting an FB ad, writing a blog post, posting to social media, speaking at a live event, or talking face to face with a customer at the cash register — it doesn’t matter what kind of business you do — you should make it a priority to get that email address.There are some who believe email marketing is dead, but if you know HOW to build and nurture your email list, it still is one of the most powerful assets you have in your business.
In the same way getting a phone number can turn a happenchance meeting into a full-blown romance, having a way to reconnect with potential customers is essential to building trust and developing a relationship with your people.
So… start by making an honest connection, then get the digits — grab that email address. And then once you have the email address (and this is the important part) be sure to NURTURE your list.
And there are three solid ways to do that:
- Don’t spam them. Think of this like a courting phase. You don’t want to creep people out or annoy them by sending them a million messages.
- Be clear with who you are, what you offer, and what they can expect by being on your list. When someone signs up for your email list you should have a welcome email that gives them the “lay of the land,” and starts to build a solid relationship.
- Offer consistent value. Nobody wants to give up their email address in exchange for a bunch of self-promotion. You’ve got to earn that email address and earn their business. You do that by giving them value.
If you need help knowing how to build and nurture your email list I recommend checking out my FREE 5-day A-Lister challenge. I’ll walk you step-by-step through the process so you can always get the digits and build a relationship for a thriving business.